freshdesign is comprised of three women and one very handsome man. In addition to our unwavering love of flowers, we love our families, and a couple of us are mad about dogs. We're minimalists, design junkies and dark chocolate fiends. We never tire of reliving the most marvelous, tiny details of an event. On pre-wedding Fridays we eat mac-n-cheese with jalapeños for a bit of added energy. One day we hope to design an all-carnation event. We live for succulents, orchids, birch, dahlias, hydrangeas, fiddleheads, lotus pods, moss, thistle, spray roses… well, you get the point. But most of all, we like our brides, our clients and each other. We couldn't do this without one another, and we like it that way. We are freshdesign.
freshdesign began as an idea in Sue Shunta's basement. So, you could say we’ve been underground... and at The Milwaukee Art Museum, in churches, synagogues, homes and other fabulous venues. We're at the flower market (a lot!), and of course, right here at the freshdesign studio. Weddings, parties, corporate events, Bar/Bat Mitzvahs, special occasions... it's what we're all about. Over the past five years, we have evolved. Mary joined freshdesign, in the basement. Brave soul. Then we grew up, moved downtown and were joined by Kristin in our current studio. The design team was complete.
Together, we’ve learned about the power of white, that some centerpieces are heavier than they look, that football mums are elegant, that bigger is better, and less is more. It’s fun looking back and intriguing to look ahead!
To address the obvious, we love flowers. Before we get to the flowers, though, there is concept and details to consider. Oh the details! Details keep us up at night. They also allow us to bask in a job well done. At freshdesign we believe the design process itself should be given careful consideration. After meeting with a client, our design team creates a set of design possibilities. These ideas are then presented for input, comments and modification. To us, the upfront planning is equally important to the design that ultimately results in freshdesign’s signature look… simple and modern with an emphasis on texture, color and clean lines.
